The Face of the Brand in the Now Economy
Volume 2  |  February 2010 www.JBensonMarketing.com  |  E - BRIEF

Serenbe, a picturesque and unique New Urbanist community south of Atlanta is the setting for this important gathering.

To book a room at Serenbe Inn at our special seminar rate ($120 single or double) contact
Amy Hansen
(770) 463-9001

amy@serenbe.com

www.serenbe.com

Sponsors

Seminar Facts

Time
: Monday at 12 pm until Wednesday at 4 pm.
Face of the Brand Fee
: $800 per person or $1500 for 2 from the same company.
Includes
: Transportation for the 3 tours, 2 breakfasts, 3 lunches and 1 dinner.
For
: Marketing Directors, Sales Managers and Developers.

Registration

Space is limited to just 30 people.

Contact Jackie Benson for registration information:
jackie@jbensonmarketing.com or call (404) 229-3949

Workshop Topics and Tours

March 29, 30, & 31

Dear Friends and Colleagues:

As you’ve no doubt witnessed, the “new normal” is that there is no such thing as normal. What worked last year or even last month in sales and marketing for New Urbanist communities may not work next week.

With the nationally renowned community of Serenbe as our setting, The Face of the Brand in the Now Economy will be a consortium of sales and marketing practitioners and presenters, dedicated to brainstorming new, practical solutions to the challenges and opportunities that lie ahead.

We encourage you to mark March 29, 30, and 31 on your calendar and go to www.jbensonmarketing.com to reserve your space today. Featured speakers and their interactive presentations are listed here.

Guest Speaker

Marianne Cusato

Small is the New Green: Responding to Market Trends

Designer (www.cusatocottages.com)
The New Economy Home
and Lowe's Cottages

FEATURED PRESENTATIONS

Lessons Learned Through Adventures in Real Estate Development
Pam Sessions
Developer and Chair of ANDP

Out of the Ashes: Branding in the New Development Landscape
Terry Shook
Shook Kelley

The Internet and Social Media: Putting it all Together
James Harris
Elemental Interactive

Using Community to Sell a Community: The Benefits of Creating a Non-Profit
John Graham
TG2
Phyllis Bleiweis
Former Director of the Seaside Institute

The Complete Picture: Building Blocks of Marketing and Sales
Monica Quigley & Jackie Benson
J Benson Marketing and Sales

Better Together: Partnering Sales Teams and Town Designers
Lew Oliver
Whole Town Solutions

Developing Sales Channels: Money in Your Pocket
Monica Quigley, Panel Discussion
J Benson Marketing and Sales

Creating the Conversation: Your Brand on Facebook & Twitter
Tucker Berta
Communications Director for Serenbe

A Welcome to Serenbe
Steve Nygren
Serenbe Town Founder

Streamlining Sales: Innovative and Interactive Sales Tools
Deven Spear
BrightDoor Systems

A Creative Workshop for Relationship Marketing
Jaimee Abbott
J Benson Marketing and Sales

Sales Challenges and Solutions - Panel
Monica Quigley
J Benson Marketing and Sales
TND/NU Sales Teams

Tours: Vickery Village and Glenwood Park

J Benson Marketing and Sales
specializes in producing world-class communications and sales programs for New Urbanist communities. Led by Jackie Benson, Jaimee Abbott, and Monica Quigley, we take on just a few great clients each year to deliver breakthrough work, elite service and true partnership - the hallmarks of our firm. For more information, please visit us at
www.jbensonmarketing.com