The Face of the Brand in the Now Economy
   

Serenbe, a picturesque and unique New Urbanist community south of Atlanta is the setting for this important gathering.

To book a room at Serenbe Inn at our special seminar rate ($120 single or double) contact
Amy Hansen
(770) 463-9001
amy@serenbe.com

www.serenbe.com

Sponsors

Seminar Facts

Time
: Monday at 12 pm until Wednesday at 4 pm.
Face of the Brand Fee
: $800 per person or $1500 for 2 from the same company.
Includes
: Transportation for the 3 tours, 2 breakfasts, 3 lunches and 1 dinner.
For
: Marketing Directors, Sales Managers and Developers.

Registration

Space is limited to just 30 people.

Register at:
www.jbensonmarketing.com

Contact Jackie Benson for registration information:
jackie@jbensonmarketing.com or call (404) 229-3949

WORKSHOP AGENDA

Monday, March 29
12 PM – Lunch at Serenbe Inn
Afternoon sessions – 1 PM to 5:30 PM

Welcome to The Face of the Brand
Jackie Benson

Small is the New Green: Responding to Market Trends
Marianne Cusato

The Internet and Social Media: Putting It All Together James Harris

Creating the Conversation: Your Brand
on Facebook and Twitter
Tucker Berta

A Welcome to Serenbe by Town Founder Steve Nygren
Tour of Serenbe

Dinner at Serenbe Inn at 7:30 PM

Tuesday, March 30
Breakfast at Serenbe Inn – 7:30 AM to 8:30 AM
All day sessions and tours 8:30 AM to 6 PM

Out of the Ashes: Branding in the New
Development Landscape
Terry Shook

Bus Leaves for Glenwood Park and Vickery

Lunch on Your Own at Vickery, return to Serenbe

Developing Sales Channels: Money in Your Pocket
A Roundtable Discussion
Moderator - Monica Quigley

Innovative and Interactive Sales Tools
Deven Spear

Lessons Learned From Adventures in Real Estate Development
Pam Sessions

6:30 PM Dinner at The Hil with Leon Krier, Serenbe Fellow
Serenbe Institute

Wednesday, March 31
Breakfast at Serenbe Inn 7;30 to 8:30 AM
Sessions from 8:30 to 4PM

A Conversation with Leon Krier and Dhiru Thadani:
Two Masters of New Urbanism

Better Together: Partnering Sales Teams
and Town Designers
Lew Oliver

Sales Challenges and Solutions Panel Discussion
Moderated by Monica Quigley

LUNCH – Break Out Groups

Using Community to Sell A Community
Phyllis Bleiweis and John Graham
Panel of Serenbe Institute Members

A Creative Workshop for Relationship Marketing
Jaimee Abbott

The Complete Picture: Building Blocks
of Marketing and Sales
J Benson Marketing + Sales